Sure it’s ten below out, but you guys can weather the cold, right? The honest answer? Not really! Though you may smile and say that you’re all fine & dandy, we know that most of you are absolutely freezing, just WISHING you could bundle up in layer upon layer of cashmere sweaters & scarves like us gals. But alas, men must look rugged and manly in that effortless way. . .
When you do see a stylish man walking around in a simple tee and jacket despite a dramatic drop in mercury, there’s a good chance he is in on a little secret: Technology. Modern science is nothing short of miraculous you see, and outerwear manufacturers are on the ball. Here, the hi-tech terms to search for when shopping for an every day jacket – or even all out ski pants – to keep you feeling toasty once Jack Frost hits town:
Polartec®
More wind-resistant than most fleeces, this material will keep the chill out and make you feel like you’re chillin’ fireside après ski. Super lightweight, this fabric is great for layering, too.
Warm up to: The North Face Hooded Denali Jacket
Hyvent
Snowing outside? Hate to break it to ya, but that cotton canvas coat isn’t going to cut it. Waterproof wear is not JUST for rainy days. Hyvent, a.k.a waterproof at its best, is literally a coating of polyurethane that will keep your duds high and dry – let it snow, let it snow, let it snow.
Warm up to: Yellowband Waterproof Hyvent Parka
High-Fill Down
If you thought goose down was just for duvets, think again. Practically weightless and insanely warm, this is one fabric others flock to for a reason. Search out a fill number of 500 or higher for superior warmth.
Warm up to: Lenox 550 Fill Down Pea Coat
FlashDry®
Sometimes, it’s what’s on the inside that counts – especially when you’re trying to retain every degree of body heat possible. In such cases, opt for a base layer with FlashDry® technology to keep warmth in and moisture at bay. It’s ideal for everyday and particularly great when you’re skiing, skating and snowmobiling away.
Warm up to: The North Face baselayer long sleeve shirt

