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Launched in 2002 by college buddies Dudu Bertholini and Rita Comparato, NEON is a popular Brasilian line of urban & beach wear noted for its use of vivid, Brazilian prints. The result?Lindo maravilhoso!

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Latin America’s MOST important fashion event? Without a doubt – São Paulo Fashion Week. Held at Ibirapuera Park twice a year, this is where the best Brasilian designers, stylists, supermodels, and editors gather for a sneak peek at up and coming trends...

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