Thanks to Leighton Meester and Vera Wang, now you can smell great, do good, and look fashionably chic all at the same time! This seriously stylish duo recently teamed up to encourage people to "Share the Love" by registering as a bone-marrow donor. To support this effort, a "Share the Love" T-shirt was designed for DKMS, the world's largest bone-marrow-donor center, and it's being offered exclusively at Macy's.
Here's the scoop. While supplies last, with a $78 purchase from the Vera Wang Lovestruck fragrance collection, you'll receive a free "Share the Love" T-shirt and the cutest bow-embellished tote. I love this collaboration for so many reasons. In addition to the fact that I personally wear the fragrance, it was only a few years ago that the fight against blood cancer hit close to home for my family. I found out firsthand how easy it is to become a registered donor and heard many, many life-changing stories from bone-marrow recipients and blood cancer survivors. It's really such an easy way to potentially help save another person's life.
Vera Wang shared a similar sentiment, saying, "I designed the 'Share the Love' T-shirt as a reminder that we each have the power to fight blood cancer and save someone's life. It's easy to become a bone-marrow donor: Get swabbed!"
Leighton, who appears in the ad campaign had this to say, "'Share the Love' is an altruistic idea of love - it's about giving the gift of life to a stranger. You can register as a donor by going to GetSwabbed.org. It's easy, and the more people that get swabbed and are willing to donate, the more lives we can save - and that's pretty incredible."
These exclusive behind-the-scenes pictures from the "Share the Love" photo shoot show Leighton alongside 19-year-old blood cancer survivor Kerri Mullen and Katharina Harf, founder and spokeswoman for DKMS Americas.
Kerri was diagnosed with leukemia in March 2008 at 16 years old. She's one of the 30,000 recipients of a bone-marrow transplant facilitated by DKMS and Coty. She received her transplant in July 2008, and now her cancer is in remission. With a second chance at life, Kerri graduated from high school and is currently attending college. Unfortunately, with a lack of donors in the registry today, six out of 10 patients will not receive a lifesaving transplant like Kerri. By taking the time to register as a donor and wearing the "Share the Love" T-shirt, you'll be helping to spread the word about this important cause and potentially giving others their second chance at life.
