In my opinion there are four “must-have” products that should be part of every daily skincare routine – cleanser, serum, eye cream, and moisturizer. Serums are lightweight, suitable for nearly every skin type, and packed with the highest concentrations of active ingredients to target every anti-aging concern. They’re like skincare superheroes.
I could easily dedicate a week to giving you the scoop on everything serums, from ingredients and technology to my personal favorites, but that may be a little over the top. Instead, I’m sharing the top 10 tips I’ve learned, so you can get the most from your serum and perhaps end up as obsessed as I am!
1. In addition to amped-up active ingredients, serums are also known for having highly effective delivery mechanisms, like microencapsulation, that allows the ingredients to penetrate deeply into the skin for faster results. Go serums!
2. How you apply a serum is just as important as the product itself. A general rule of thumb is to apply your thinnest skincare product first, which is likely a serum. This helps ensure you get the best results, as the product is easily absorbed into the skin and doesn't have to fight its way through layers of other products or moisturizer.
3. Warm a small amount of serum between your hands and press it onto your skin after cleansing. You can even do this before your skin is completely dry. This helps the product soak in and locks in that extra bit of moisture.
4. Let your serum dry completely, from 5 to 10 minutes, before layering on other treatment products or your moisturizer.
5. Because of the higher concentration of ingredients, your skin may be more sensitive to serums, so spot testing is a must.
6. It’s not uncommon to feel a slight tingling sensation on the skin when you first start using a serum. It’s simply a sign that the product is working. Of course, if this is accompanied by skin irritation you should discontinue use.
7. You may want to consider using a serum and moisturizer from the same brand. Sometimes these products are designed to deliver more effective results when used together. It may also help to ensure your serum and moisturizer will work together and soak into the skin versus balling or rolling up on the surface.
8. If your serum does ball or roll up on your skin, it may also be the result of using too much product. It doesn’t take a lot of serum to do the job effectively.
9. It’s important to understand what ingredients are in your serum and how they’ll work with your other skincare products. For example, serums with Alpha-Hydroxy Acids (AHAs) or Retinol can make the skin more sensitive to the sun, so you may want to save them for nighttime application or follow with a moisturizer that contains sunscreen.
10. I’ve already said this, but it’s worth repeating, serums have the highest concentrations of active ingredients, so you’re getting more bang for your buck!
In addition to these tips, I’ve included images of serums that either top my list or have been raved about online. To learn more just click on your serum of choice!



