Taylor Swift made the official announcement that she'll be at Macy's Herald Square this Thursday, October 13, for the launch of her first fragrance Wonderstruck. Read on for all the info and to see her full Wonderstruck video.
If you're in NYC, here are the official deets you'll need to meet Tay on Thursday:
You'll want to rush out to purchase one of 300 exclusive $153 All-access Wonderstruck Packages, which includes a VIP pass to meet Taylor and have a photo taken with her. You'll also get a 3.4 fl. oz EDP spray, 1.0 fl. oz EDP travel spray, 6.8 fl. oz Scented Body Lotion, 6.8 fl. oz Scented Bath Gel, gift-with-purchase tote bag and a copy of a limited edition autographed Wonderstruck commemorative ad, all in a branded shopping bag!
- Most important, fragrance packages go on sale 10AM Wednesday, October 12th at Macy’s Herald Square (NY, NY).
If you're not in NYC, be part of a Taylor Swift Viewing Party at select Macy's Stores:
Again, you're going to want to rush out, because only 50 Magical Packages will be sold for each Viewing Party! For $113.50 you'll get a pre-autographed photo of Taylor, a 3.4 fl. oz EDP spray, 6.8 fl. oz Scented Body Lotion, 6.8 fl. oz Scented Bath Gel, and gift-with-purchase tote bag in a Wonderstruck-branded shopping bag.
Now for the party part! You'll enjoy refreshments, makeovers by Elizabeth Arden cosmetics, feather hair applications, glitter tatts and polish ups! You can also have your picture taken next to a life-size Taylor Swift ad and show off your singing skills with a "Tayloroke" sing off for a chance to win a fab Wonderstruck Swag Bag. Viewing parties will be held at:
- Dadeland, Miami, FL
- Rancho Cucamonga, CA
- Wolfchase, Memphis, TN
- Memorial City, Houston, TX
- Lenox, Atlanta, GA
- Castleton, Indianapolis, IN
- Union Square, San Francisco, CA
- State Street, Chicago, IL
- Center City, Philadelphia, PA
- Tyson's Corner, Washington DC
I personally love that Taylor is doing this. It's such an amazing way to let people outside of NYC participate in the fun and excitement of the day! And just in case you haven't seen the Wonderstruck video ... Enjoy! I'll see some of you on Thursday.



