Since the first Brooke Shields ad, I've thought of the Calvin Klein brand as a bit edgy, a bit naughty. And based on their latest ad campaign, my initial impressions were right on! With the launch of Encounter Calvin Klein, which includes True Blood hottie Alexander Skarsgard as the face, they've found a way to merge fragrance with film noir. Meow.
Blending spices with a cocktail of rum, cognac, and sexy musk, Encounter is an unapologetically masculine scent. I'd say it's best suited for the guy who prefers a rich, warm fragrance and has the confidence to pull it off.
Translating that much masculinity into a creative expression, well, hello film noir. The ad campaign expresses the story of unresolved tension and desire between a man and a woman. The lucky leading lady that gets to role play this part opposite Skarsgard is none other than Lara Stone, another Calvin Klein muse. Together the two have an undeniable chemistry and an unwritten ending ... Perhaps leaving the door open for more of Mr. Skarsgard to come in the future? We can hope!
To launch the fragrance, Calvin Klein and Coty hosted an invite-only event at the McKittrick Hotel's new rooftop garden bar. The location is only fitting, as the McKittrick is home to the truly original, dark, and sensual theatrical experience - Sleep No More. And because I like you all so much, here's a little more eye candy from the evening's events. Happy weekend! xx